Trademark applications (and registrations) provide you with several to protect your business and investment; in realization they will become your best business asset. There is a misconception that registering a company, purchasing the website names and registering for tax purposes provides you this legal rights to protect your brand. This just isn’t the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future surgical treatments.
Questions often arise as to if to register a signature. The simple answer is that it is imperative, providing the only form of protection that gives exclusive legal rights unit the company trademark for your specific goods and services, both in the offline and online environments; affording the business the capacity to stop others from together with your brand and potentially damaging the reputation of organization.
In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Such as logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and suppliers. The inclusion of a written description of this business’ offerings provides the legal specifics of policy. It is important that the range of merchandise and/or services that the business produces is correctly classified into one of the 45 separate categories in the market.
It is important to highlight that trademark applications are country specific. For instance, this means that when you’ve got a trademarked business in New Zealand that is currently trading, or is proposing to trade, in Australia you should protect the brand and business conception australia wide too. Having rights into the brand, logo and product offerings in New Zealand does not mean that you own the same rights in Australia; a separate Trademark Objection Reply Filing online application must be added.
The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights to use the trademark. Once a questionnaire is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the task. However, objections are rare and the majority of trademark applications progress straight through to registration. The actual trademark registration is approved, the business will receive certification and approval being the exclusive user for this specified trademark for the range of goods and services went for under the application.